Project Details

Magnisol

Magnisol, part of Group Elephant, provides HR, payroll, and workforce solutions for Dayforce. The project focused on refining its brand to support global expansion and increase market visibility.

Industry:
HR, Payroll & Workforce Solutions Services
Solutions we delivered:
Brand Strategy, Brand Architecture, Visual Language, Brand Purpose, Style Guide, Website Design and Development, Copywriting and Corporate Stationery Design
Topics:
Branding
Copywriting
Logo Design
Iconography
Web Development

Magnisol is a member of Group Elephant, a global group of boutique services, firms and software businesses. Magnisol, mainly supply HR, Payroll & workforce solutions to Dayforce.

There was a need for business expansion, searching new opportunities in multiple regions across the globe. Our task was to get them noticed. We simplified Magnisol’s brand values and added a brand personality to their existing brand strategy that reflect their ability to deliver supportive workforce solutions to anyone in the world. The creative idea of “We Support you” enabled us to redesign a refreshingly modern brand experience, that better aligned with their brand purpose of “Enduring Value” and global aspirations.

Brand Statement

To create enduring value for our people, clients, communities, and partners, by solving the future needs of those we serve so they can fulfill their business potential.
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