Tusk partnered with @126 and Knowmad to create a new visual language for KilimanjaroKilimanjaro. a long-standing quality fast food chain in Nigeria. The strategic insight was, that the food chain fell into a visual soup with its competitors, all looking and tasting the same. The only way out was to recreate a meaningful connection between Kilimanjaro’s sunrays and the everlasting optimism of people on-the-go with a repurposed vision of “Rise and Shine”.
“Grab a piece of shine” as creative idea allowed us to rearrange the shining pieces from the logo into an eye-catching, dynamic visual experience. Fresh “morning ray” colours were added to the existing Kilimanjaro palette that instantly lifted the mood for all applications from marketing material to the entire store environment. Nigerians can now, once more, look forward to go and “Grab a piece of shine” from their favourite Kilimanjaro.
Brand Statement
