Industry:
Sports and Entertainment
Solutions we delivered:
Name Generation, Brand Strategy, Creative Big Idea, Visual Language
Topics:
Branding
Logo Design
The project centred on creating a brand identity that reflects the estate’s natural setting and positioning as a relaxed, premium golf destination. From naming through to visual identity, the goal was to establish a meaningful connection between golf and the surrounding landscape, resulting in a brand that feels both rooted and distinctive.
The name Jakelskloof Links draws from the owner’s nickname, “Jakels,” meaning fox in Afrikaans, grounding the brand in a personal and local narrative. This story informed the logo design, where traced lines from a fox’s face were used to create a unique icon. The result is a cohesive identity that links nature, story, and sport into a recognisable and memorable brand experience.
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Brand Statement
Every round awaits a journey.
