In 2023, EPI-USE Labs collaborated with Tusk to rejuvenate its brand by aligning fonts and colour palettes with the broader EPI-USE brand for greater consistency. Last year, we extended this groundwork to the EPI-USE Labs website, which also required significant updates to incorporate advanced HubSpot technology implemented a few years earlier.
Our approach involved conducting a competitor analysis, reviewing industry standards, and applying UI best practices to ensure the website's layout and design are modern and enduring. The new design is visually appealing and easy to navigate, offering relevant information for contacts at all buying stages and generating leads effectively. Additionally, we've integrated AI for translations to enhance translation speed and cut costs, making our web pages more accessible to a global audience.
Brand Statement
