EPI-USE Labs partnered with Tusk to modernise its website and align its digital presence with the broader EPI-USE brand. The project focused on improving consistency, usability, and scalability while supporting global growth.

The project built on an initial brand alignment phase, extending into a full website redesign to modernise the user experience and better leverage existing HubSpot capabilities. Through competitor analysis and UI best practices, the site was restructured to improve navigation, support users across different buying stages, and create a more consistent and future-proof digital experience.
Content was refined to align with the updated brand system and support clearer user journeys across the site. The structure ensures relevant information is surfaced at each stage of the buying process, improving engagement and lead generation. Additionally, AI-powered translations were integrated to increase speed, reduce costs, and make the website more accessible to a global audience.







