Project Details

Cellini

Cellini is a well-established and leading, premium luggage brand in South Africa.

Industry:
Retail
Solutions we delivered:
Brand Refresh, Brand Strategy, Product Architecture, Visual Language, Design expression and Implementation, Lifestyle and Product Photography
Topics:
Branding
Photography
Videography

The brand's most valuable asset is their ability to constantly innovate new features, using advanced materials with high-utility connective experiences to ensure quality travel products that endure. The insight into their products allowed us to craft a new brand positioning and purpose – Cellini enables you to travel with brilliance.

The new brand purpose empowered Cellini to start having a cohesive brand experience, from product development to product presentation and marketing communication. Proving once again, the power brand purpose has on any organisation, to excel.

Brand Statement

Cellini transforms every journey into an extraordinary experience. "Travel with Brilliance" combines sophistication with unmatched functionality, illuminating your adventures with elegance. Whether exploring cities or seascapes, Cellini ensures your travels shine with purpose and luxury. Discover the art of brilliant travel with Cellini.
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